Rebranding ADEI for the Culture Wars
UPD Consulting
JANUARY 29, 2024
When I founded UPD in 2005, the mission was simple: help build better, higher performing, and more resilient organizations. 2005 was an interesting year. 2005 was an interesting year. But its susceptibility also reveals what some in marketing might refer to as a “branding issue.” Times have changed. Yes, no doubt.
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