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AUGUST 30, 2021
The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.
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Harvard Business
MAY 30, 2017
After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It was almost twice his all-time summer weekend sales record of eight. In other words, the system allocated resources only to what had been proven to work, thereby increasing digital marketing ROI.
The Fearless Marketer
MARCH 26, 2018
I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. That’s both impressive and significant.
Prudent Pedal
MARCH 27, 2020
Personal Convert analog family pictures and videos to digital-I ordered an Elgato Video Capture adapter and have converted boxes VHS and 8mm tapes and photos of our time adopting our kids from Guatemala, grade school concerts, plays, holidays and more! Clean up email-It’s unbelievable how much OLD email that can accumulate.
Harvard Business
MARCH 7, 2017
As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.
Martinka Consulting
OCTOBER 27, 2017
Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI). Using comparable sales of much larger firms will distort the value.
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