Harvard Business

MARCH 7, 2017

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.

B2B 33

B2B Travel Benchmarking Sales 33

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

Marketing 48

Marketing Agile Fashion Sales 48

Harvard Business

AUGUST 29, 2016

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Of course, it’s necessary to provide customers with what they say is important.

Retail 50

Retail Apparel Financial ROI 50

Harvard Business

OCTOBER 1, 2018

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

Marketing 38

Marketing Advertising Media Video 38

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. ROI calculator. Creating a Video Course. Jon Jantsch, Duct Tape Marketing. ? ?. Writing for mainstream press. Guest posting. Sponsorships. List posting.

Consulting 68

Consulting Advertising Case Interview Conference 68