Marketing ROI Sales Video 
1 to 1
AUGUST 30, 2021
The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.
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Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.
The Fearless Marketer
MARCH 26, 2018
I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. A clear marketing advantage.
Prudent Pedal
MARCH 27, 2020
Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.
Harvard Business
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
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