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Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing.

Sales 48
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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29
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A Guarantee: The Most Powerful Brand for your Business

The Fearless Marketer

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training.

ROI 48
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. Read more: Started Leading Firms by David Kuhlman and Fifty Inventions that Reshaped the Modern Economy by Tim Harford. I recommend both. Check it out and perhaps add it to your list. More good stuff.

Journal 72
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5 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. Consulting, coaching, teaching, and training have a lot of common. You help coach, teach, and train them over a 5 day period. They make a great introductory offer to move your potential clients up your sales ladder. Books are incredible positioning tools.

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6 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. Consulting, coaching, teaching, and training have a lot of common. Free Consultation.

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?