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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 44
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Tesla Shows How Traditional Business Metrics Are Outdated

Harvard Business

At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats.

Metrics 28
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What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories. Sales, Marketing, Production) and secondary functions (e.g. Finance, HR, Supply Chain, ICT, Legal). Which cities should it prioritize? Conclusion.

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To Change Your Strategy, First Change How You Think

Harvard Business

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. Like Southwest, JetBlue focuses on people over planes, with a mission to “bring humanity back to air travel.” ” GE is also using very different metrics for its platform businesses.

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Is Your Business Ready to be Sold?

Martinka Consulting

For reference, my first three questions to owners are: Have you worked with a financial advisor to see how much money you need from the sale to support your next great adventure in life (and do you know what your business is worth – not just what you want for it)? What will you be doing after the sale? Pretty straightforward, right?

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Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

Make sure to use the right metrics when measuring success and identifying areas for growth. Repeat usage or transactions completed may be more meaningful metrics than time spent for a productivity app like Dropbox or a travel app like Alaska Airlines. What cross-channel customer behaviors can mobile help impact and influence?

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Thinking lifetime (don't break the chain)

Seth Godin Blog

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Assuming that your competitors are just as selfish and metric-driven as you are isn''t a great strategy, because you''re still losing when you break the chain. Subscription.