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Podcasts, international covers and more

Seth Godin Blog

Also, the Italian version of This is Marketing just went back for its 14th printing. The Marketing Seminar is on sale for 30% off today. The Marketing Seminar is on sale for 30% off today. You can find all of my books here , and the most recent one is here.

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 163
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

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Reading at work

Seth Godin Blog

But I'm fine if you read any of 100 or 1,000 other books about work, the market, contributions, marketing or anything else that will help you leap. Secrets of Closing the Sale. The Tom Peters Seminar. Here are more than twenty books you might want to read at work today. You and ten co-workers reading together.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.

Sales 28
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Charlie the Farmer; Do What You Do Best

Martinka Consulting

In the summer they work the farmers market circuit, selling thousands of pounds of produce a day. Farmers go to University seminars and those seminars are always three years behind what the farmers are doing every day. Not just a hobby farm but a real farm, a business. He said people always say to him, “I’m a Master Gardener.”

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Practice Writing Great Copy

Kai Davis

In my 10+ years of doing this (waves hands and gestures wildly at indie consulting, the internet, and digital marketing) , the best way I’ve ever found to learn how to write better is an old tip from expert copywriter Gary Halbert: In his book, The Boron Letters, Gary Halbert taught his son, Bond, how to become a skilled copywriter fast.

Study 52