Marketing Metrics Training Video 
CaseInterview.com
APRIL 17, 2020
Second, I ask for specific metrics from their business. When I did my basic life support medical training, I learned how to take baseline vital signs, memorized what ranges were considered normal, and learned how to interpret specific patterns of deviations from the norm. What problem do you solve for them? Who are the competitors?
1 to 1
SEPTEMBER 21, 2021
Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.
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LSA Global
APRIL 10, 2020
Successful digital sellers have a purposeful LinkedIn profile that uses customer-centric messaging, consistently leverage digital valuable assets such as videos, case studies, research reports, articles, testimonials, and podcasts, and establish a regular sales cadence to engage modern buyers and to initiate more meaningful sales conversations.
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
CaseInterview.com
MARCH 16, 2020
With the media, stock markets, and social media going crazy over the topic, I spent a lot of time digging into the data to develop my own conclusions. It turns out that there is an actual metric that measures this. The closest proxy metric that’s easy to measure is # of NEW cases today vs. yesterday.
Consulting Matters
DECEMBER 16, 2022
They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It includes: HR practices such as training, staffing and communication, performance metrics and rewards, and performance management and coaching. How do you get back on track?
Organizational Talent Consulting
JANUARY 16, 2023
A good working definition of what it means to embrace data-driven decision-making is: Using facts extracted from data and metrics to guide business decisions that support business goals rather than relying on experience, intuition, and stories alone. Pay attention to metrics that matter and provide regular updates.
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