Clarity Consultants
OCTOBER 19, 2023
Rapid change and the need for employees who can adapt to uncertainty with flexibility and proactiveness will continue to drive corporate training budgets. When viewed in the context of an unstable or uncertain job market, continuous learning is essential to creating and maintaining an agile workforce and operations.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.
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The Fearless Marketer
JULY 12, 2021
Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). First of all, no presentations, slides, or videos. Marketing messages and ultimate outcomes. YouTube videos.
Jerry Fletcher
AUGUST 7, 2021
It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. It is all about them I say. It is not about you dear elite. It is all about them.
Jerry Fletcher
JULY 31, 2021
He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. Ya got it or you don’t.
Women in Consulting
OCTOBER 23, 2014
As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Reel Talk: How You Can Create Compelling Videos.
Consulting Matters
FEBRUARY 17, 2020
Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. Your ability to understand your clients heart and mind is a key enabler to really good marketing copy that makes your website convert and compelling content that establishes your credibility.
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