Kates Kesler

JUNE 11, 2014

Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? At a glance, the study revealed these themes: There is no common pattern for a ‘best organization design’ regardless of size, strategy, or industry.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MARCH 2, 2018

While the three centers have quite different structures and operations, in our research and experience we found that they share six primary challenges: Establishing strategies for new project selection: Centers struggle to identify and rank problems, ideas or projects that will likely translate to positive health and system outcomes.

Healthcare 30

Healthcare Metrics Engineering Financial 30

Harvard Business

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.

Marketing 36

Marketing Agile Fashion Sales 36

Tsavo Neal

JANUARY 25, 2018

This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today. ROI calculator. –Cal Friesen, Thought Leadership Resources. That said, methods like “Website” and “Blogging” are rather vague terms.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

DECEMBER 20, 2018

The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Broadcast this message loud and clear from the CEO and sales leadership. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect.

Sales 33

Sales Metrics How To Tools 33

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. True CX leadership comes from: Ownership.

Metrics 29

Metrics Data ROI Benchmarking 29

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 31

Marketing Case Study Case Studies Sales 31