Harvard Business

FEBRUARY 16, 2017

After experimenting with a number of potential behavioral metrics, we settled on using one that approximates average weekly working hours as our primary measure. Both of these data points served as calls to action to senior leadership to invest more into creating a culture of both engagement and productivity.

Productivity 52

Productivity Metrics Culture Data 52

Harvard Business

MARCH 2, 2018

Leadership and teams find it hard to come together to scope and resource projects appropriately as well as put projects on the shelf (or kill them) when needed. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Healthcare 36

Healthcare Metrics Engineering Financial 36

Harvard Business

OCTOBER 8, 2018

We need a metric for humanity to evaluate the human capacity and connection among caregivers and patients. Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. Develop metrics around technology deployments that are noted above.

Metrics 28

Metrics System Healthcare Culture 28

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Marketing 49

Marketing Agile Fashion Sales 49

Management Consulted

JUNE 11, 2017

This is a great place to show additional leadership experience – any executive position you held in an organization will show you’ve always had drive and initiative. Taking up just one line in the Education section of your resume, the ROI is well worth it. Tip : Be sure to include metrics wherever possible!

Resumes 124

Resumes Consulting Interviews Leadership 124

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. True CX leadership comes from: Ownership.

Metrics 35

Metrics Data ROI Benchmarking 35

Harvard Business

DECEMBER 20, 2018

The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Broadcast this message loud and clear from the CEO and sales leadership. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 44

Sales Metrics How To Tools 44

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 41

Marketing Case Study Case Studies Sales 41

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

JANUARY 25, 2018

ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. ROI Calculator. Creating a bonus vault.

Consulting 68

Consulting Advertising Case Interview Conference 68