Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon? Get our free 2-Day strategic planning agenda.

Report 98

Report Data Strategy Strategy 98

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. As an example, the CEO had been discussing the importance of driving more agile decision making.

Advertising 28

Advertising Agile Marketing Meeting 28

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82