Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Case Studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 41

Marketing Case Study Case Studies Sales 41

Harvard Business

DECEMBER 20, 2018

The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Broadcast this message loud and clear from the CEO and sales leadership. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 44

Sales Metrics How To Tools 44