Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon? Get our free 2-Day strategic planning agenda.

Report 98

Report Data Strategy Strategy 98

Asamby Consulting

DECEMBER 14, 2022

Topics they deal with include strategy execution, leadership, people, processes and tools. What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI). Your ROI would be 100%. If the same outcome makes 2,000 customers happier, the ROI is 10x.

Small Business 52

Small Business Cash Flow Consulting ROI 52

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. True CX leadership comes from: Ownership.

Metrics 35

Metrics Data ROI Benchmarking 35