Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

FEBRUARY 14, 2018

Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Interview Others – This will increase interest and variety in your podcast channel and increase its exposure by also suggesting they post it on their blogs and newsletters.

Intellectual Property 52

Intellectual Property Interviews Media Groups 52

Chad Barr

JULY 18, 2018

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Consulting Matters

AUGUST 15, 2019

Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. And it just flowed out of me.

Interviews 180

Interviews How To Meeting Industry 180

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

AUGUST 17, 2012

You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.

How To 52

How To Intellectual Property Interviews Media 52

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167