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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Lee helped me see through this interview that we consultants and coaches don't need a lot of theory and the latest and greatest methods and tools to make a difference with our clients. Related Blog, Video, or Podcast Episode: The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Why it's always hard before it's easy.

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Defense, then Offense

CaseInterview.com

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). If you don’t adapt your sales and marketing messages to your target market’s new priorities, your sales will suffer. This might be an opportunity to change sales messaging.

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We May Not Have a Clear Path, But We Each Have One

Harmonious Workplaces

In 1999, rock-and-roll legend Rikk promoted me within six months from sales associate and drum department head at Sam Ash Music to Operations Manager, where I not only led a warehouse crew, but I became the regional trainer on an Oracle-based POS system at the age of 23. What a funny place to find wisdom — a hotel lobby shop!

Hotels 52
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Want more consulting clients? Here's how to find them.

Consulting Matters

How do you feel if your client gives you a free overnight to stay at one of their hotels to get a flavor of their customer service experience? Interview them. Lots of business mentors can offer you courses and resources on marketing and sales tactics. And that's just differences between industries. How you find this out?

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Recruiting versus reality

Tom Spencer

But, like any sales pitch, there’s a degree of exaggeration behind the polished smiles. It’s also worth noting that consulting travel isn’t really travel: on your usual Monday to Thursday run, you’ll see a lot of airports, taxis and hotels, a routine nowhere near as glamourous as people think.

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Inside the Invisible but Influential World of Scent Branding

Harvard Business

Scented environments have been shown to reduce typos made by office workers ; improve the perception of product quality ; increase purchase intent , average unit sales , and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. Steve Lewis Stock/Getty Images.

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Getting an Intricate Operation Back in Sync

Harvard Business

Before I became general manager of The Beverly Hills Hotel, I held the same position at another luxury hotel up the coast. The sales and marketing director said he was receiving complaints about sloppy service. Later, he privately told me he was thinking of leaving the hotel. And something was wrong.