Tom Spencer
MARCH 31, 2018
This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
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Successful Independent Consulting
FEBRUARY 2, 2017
With LinkedIn and personal websites widely used to promote careers, the idea of independent management consultants having a printable résumé may seem old-fashioned. Understanding the difference will make marketing yourself to potential clients more effective. However, in most cases it’s still necessary.
Management Consulted
DECEMBER 26, 2016
” The first example that comes to mind when you think of the new sharing economy, Uber has fashioned itself as a quicker, cheaper and ultimately better alternative to taxis. Uber expects an all-in commitment from you to make sure that the company is successful in the city or market you are working in.
Harvard Business
AUGUST 3, 2018
On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.
Harvard Business
DECEMBER 7, 2017
All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.
Harvard Business
AUGUST 26, 2016
Measuring Marketing Insights. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. But some forecasts focus too much on macro data, like GDP, urbanization, and population growth. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.
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