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Influencer Marketing Explained With Examples

Business Consulting Agency

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerhouse strategy. Influencer marketing leverages the reach and credibility of individuals with substantial social media followings to promote products and services. Learn about the various forms and tactics of influencer marketing.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.

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The Forecasting Sweet Spot Between Micro and Macro

Harvard Business

Measuring Marketing Insights. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. But some forecasts focus too much on macro data, like GDP, urbanization, and population growth. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.

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Your Team Doesn’t Need a Data Scientist for Simple Analytics

Harvard Business

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images. It wasn’t.

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What the Best Transformational Leaders Do

Harvard Business

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

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How to Pass the McKinsey Problem Solving Game

CaseInterview.com

In ecosystem-type games, there are often local minimums and maximums, or rules regarding how certain metrics used in the game must be greater than or less than some specific threshold. This will allow you to move through the creation of a system in a linear fashion. So a bottom-up approach works. A top-down approach also works.