Tom Spencer

MARCH 31, 2018

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

Data 74

Data Marketing Trends Fashion 74

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 41

Marketing Agile Fashion Sales 41

Successful Independent Consulting

FEBRUARY 2, 2017

With LinkedIn and personal websites widely used to promote careers, the idea of independent management consultants having a printable résumé may seem old-fashioned. Understanding the difference will make marketing yourself to potential clients more effective. However, in most cases it’s still necessary.

Consulting 150

Consulting Examples Case Interview Fashion 150

Harvard Business

DECEMBER 7, 2017

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

Chemicals 28

Chemicals Industry Metrics Financial 28

Harvard Business

AUGUST 3, 2018

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.

Financial 28

Financial Report Company Metrics 28

Harvard Business

AUGUST 26, 2016

Measuring Marketing Insights. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. China was a great example of this as it shifted from “medium” to “high” on the human development index during the 2000s. Insight Center. Turning data into action.

Fashion 28

Fashion Education Data Trends 28

Harvard Business

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images.

Data 28

Data Methodologies Enterprise Guidelines 28