Harvard Business
OCTOBER 30, 2018
Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images.
Brimstone Consulting
DECEMBER 15, 2020
When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies.
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Management Consulted
FEBRUARY 5, 2017
Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). With HQ in New York, firm practices are based on the EVA methodology.
Harvard Business
MAY 8, 2018
The shadow and legitimate markets are usually seen as operating in an essentially complementary fashion , with the informal economy expanding alongside the formal. Specifically, a substantial number of illicit markets, such as garlic and tobacco, exist because of the vast disparities in cost due to tariffs and other duties.
Harvard Business
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.
Harvard Business
SEPTEMBER 29, 2014
Using a Big Data Discovery platform and methodology, within 10 weeks the team was able to show more than $70M in savings from analysis from a subset of the locations and could analyze the data at high speeds (e.g. risk models to predict consumer risk to default), segment consumer behavior in an optimized, market friendly fashion (e.g.
Harvard Business
NOVEMBER 7, 2018
What is often less appreciated is that this methodology is equally valuable for entrepreneurs. From Boston to Beijing to Bangalore, entrepreneurs and investors rattle off the importance of designing focused experiments to test hypotheses in a capital-efficient fashion in order to achieve product-market fit.
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