Harvard Business
AUGUST 9, 2016
To deliver on it, enterprise marketers need a new approach to measurement that shows them the entire customer journey and lets them see what’s working at each step along the way. The problem is that many of our measurement tools and metrics were created for a desktop world at a time when marketing focused on channel performance.
Harvard Business
APRIL 6, 2017
But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business
MARCH 10, 2017
Related Video. See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. The 8 Types of Salespeople. Only three are effective. Aligning Sales Priorities and Incentives.
Harvard Business
MARCH 31, 2017
Related Video. See More Videos > See More Videos > Tackle the balance sheet. ” Focus on key metrics. Boosting your financial expertise requires figuring out the metrics by which your company measures success. That metric is often expressed in the form of a ratio. Play with numbers.
Harvard Business
OCTOBER 6, 2016
To help them in their new roles, companies spend almost $14 billion a year on courses, books, videos, coaches, tests, and executive education programs — and such spending rose 10% last year. Leaders’ growth in these areas leads to enduring growth for the enterprise. But there’s little evidence that much of this works.
Harvard Business
AUGUST 29, 2016
But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Of course, it’s necessary to provide customers with what they say is important.
Harvard Business
JUNE 19, 2017
Related Video. Team members spoke in a way that would make any outsider believe they were one of the more advanced, enterprise-level agile successes (and, in many ways, they were and continue to be). A Quick Introduction to Agile Management. The system that's changing the way we work.
Expert insights. Personalized for you.
31 
Let's personalize your content