Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection.

Media 37

Media Metrics eBook Software 37

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Of course, it’s necessary to provide customers with what they say is important.

Retail 50

Retail Apparel Financial ROI 50

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” Marketers of the past thought like artists, managers, and promoters.

Marketing 49

Marketing Agile Fashion Sales 49