Harvard Business

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience. 3 Ways Marketing Organizations Can Make Data More Actionable. Creating Customer Value by Harnessing Data.

Marketing 30

Marketing Metrics Enterprise Data 30

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection.

Media 36

Media Metrics eBook Software 36

Harvard Business

MARCH 10, 2017

Related Video. See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. The 8 Types of Salespeople. Only three are effective. Refining Sales Team Structure and Roles.

Sales 37

Sales Software Productivity Data 37

Harvard Business

OCTOBER 6, 2016

To help them in their new roles, companies spend almost $14 billion a year on courses, books, videos, coaches, tests, and executive education programs — and such spending rose 10% last year. So they’re looking for ways to cultivate those competencies and, in the process, feeding the fad-driven leadership development market.

Leadership 44

Leadership Deloitte Culture Pharmaceuticals 44

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Measuring Marketing Insights. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 50

Retail Apparel Financial ROI 50

Harvard Business

JUNE 19, 2017

But a big and growing challenge is emerging: Once your tech teams have begun to master these new ways of working — improving time to market, continuous learning, responsiveness, and collaboration — they often find that the pace of work they desire is substantially hindered by the lack of agility in HR. Related Video.

Agile 28

Agile Software Case Interview Video 28