article thumbnail

A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Comparing marketing efficiency with competitors. How Do You Calculate MROI?

ROI 28
article thumbnail

Assessing Change Management Effectiveness: Essential Metrics

Epicflow

As long as change management is a comprehensive process, its assessment should cover multiple dimensions: how efficient the established process is, how people feel about transformations, what business outcomes have been achieved, etc. Defining Change Management Effectiveness: Different Dimensions. organizational performance improvements, .

Metrics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Quick Guide to Essential Project Management Metrics

Epicflow

When managing a project, it’s vitally important to regularly monitor its state: whether or not it has deviated from the approved schedule and budget; how much work has been completed and how much is left; how efficiently your resources are utilized, etc. References A Guide to Project Management Metrics (With Examples).

Metrics 52
article thumbnail

Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. References: Team, Idgroup. How to Justify Investment in Healthcare Branding for Improved ROI.” Idgroup Musings , May 2018, blog.idgroupbranding.com/investment-healthcare-branding-roi.

article thumbnail

Proposals, Part 2: The Potential Solutions

The Consultants Peer Group

For example, your project may yield cost savings through operational efficiencies or through improved flow. Furthermore, I refer to and attach PDF copies of both the enforceable Code of Ethics and the professional Code of Conduct. This is for your protection.”

Ethics 52
article thumbnail

A Guide to Project Portfolio Management: Doing the Right Projects at the Right Time

Epicflow

Read further to learn about more benefits of the PPM, how it differs from traditional project and program management, and how to manage your portfolio of projects in the most efficient way. More efficient utilization of the available resources. This is how Epicflow’s features enable successful project portfolio management. 5th edition.

article thumbnail

The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity. References Clark. What challenges are you facing leading in ways that create psychological safety? Doolittle, J.