A Refresher on Marketing ROI
JULY 25, 2017
Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Comparing marketing efficiency with competitors. ” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely.