Remove Efficiency Remove Productivity Remove Sales Remove Sports
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Products should be tested and optimized. Let’s draw a distinction between the micro and the macro.

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Block & Tackle Better And Hit Harder

Martinka Consulting

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. Maybe it’s time to bring in a process expert to improve efficiencies.

Sports 40
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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

When Bernstein hid a set of production lines from managers’ view, the performance of employees on those lines increased by 10% to 15%. A great salesperson will operate much more efficiently with a defined process for reaching out to prospects. They will represent the products more consistently.

Metrics 42
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The lowdown on Retail Week Live 14th-18th March 2016

freshminds

This continues through the various pathways in order to search and navigate through the website, for example 'premium best buys', 'in demand' products, fly out pictures for further visual recognition and extensive filtering options for advanced search as well as a quick search.

Retail 41
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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This poses a deep challenge to companies organized by product and function rather than a customer-centric model like experience and value. ” 4.

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In Product Development, Let Your Customers Define Perfection

Harvard Business

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. How Porsche got the product right. In the late 1990s, Porsche avoided bankruptcy by making its manufacturing more efficient and its sports cars more reliable.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.