Sat.Aug 04, 2018 - Fri.Aug 10, 2018

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The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from.

Marketing 148
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What’s the Right Amount of Repeat Consulting Business?

David A Fields

The roofer spiffying up my Connecticut abode should be done in a day or two, then I’ll see him again, uhm, never? Roofing seems like a tough business. Always hustling for completely new customers because the repeat cycle is a few decades.

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#11: How to Position Yourself as a Credible Consultant

Consulting Matters

Download Episode Transcript. Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders? Is it your technique abilities and unique certifications? Is it your business acumen and ability to speak the language of business? Is it your aggressiveness to convince a senior leader to include you in their strategic work?

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The Greatest Business Branding Strategy In The World

Henry DeVries

“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Branding is about creating a positive image for the company in the consumer’s minds.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Start a Consulting Business: A Proven and Practical Guide

Consulting Success

If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business.

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#8: 5 Reasons Why EVERY Consultant Needs Systems Thinking

Consulting Matters

Download Episode Transcript. I have two children. When they were small, they used to go to daycare. What this meant in practicality to me was: two kids + daycare = many fevers and visits to the doctor’s office. As the parent, I was able detect and even treat the fever. However, in order to get rid of the fever, I had to rely on my doctor to discern whether the fever was caused by a bacteria or a virus and, if so, what part of the body the bacteria or virus was infecting.

System 216
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What’s In a Name?

1 to 1

There is a discussion brewing among contact center leaders about what to call the front-line employees who handle calls and other customer interactions. Historically they have been referred to as “agents” or “representatives.” But as customer experience takes a more prominent role and these employees become more strategic, those titles don’t go far enough.

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Guide to Become a Consultant: How to Start a Consulting Business

Consulting Success

If you’ve looked into how to become a consultant and start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting.

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9 Creativity Hacks from Famous Geniuses

Tom Spencer

The imagination is a wild and wonderful tool for cooking up business ideas and solutions to problems – but unfortunately, control over the flow of that creativity seems out of our hands! Sure, reading lots and keeping the mind sharp with puzzles and challenges are great ways to keep you on top of your game, but sometimes writer’s block strikes without explanation.

Media 68
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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#12: Who Else Wants To Make Marketing Effortless and Fun?

Consulting Matters

Download Episode Transcript. Here's a common conundrum. Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret. Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.

Marketing 215
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Criticism vs. Requests

CaseInterview.com

Criticism involves telling someone what they did wrong (or worse yet, telling them what’s wrong with them ). A request involves asking somebody to do something a specific way next time. When you’re talking to a spouse, an employee, or your child, and they do something you don’t like, you have a few options. 1) Criticize them. 2) Criticize them and request they do things differently next time. 3) Request they do things differently next time.

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From Engineer To Successful Ecommerce Consultant with Mike Gammarino: Podcast #48

Consulting Success

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations.

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5 Cheap Ways for Consultants (or Anyone) to Develop Their Skills

Tom Spencer

The consulting industry is a very competitive field with an abundance of highly educated professionals with proven track records of success. In order to succeed and stay relevant in such a competitive field, consultants have to keep their knowledge up to date and continuously hone their skills. The question is, what is the best way to develop skills and grow professionally without the big price tags that come with graduate and postgraduate courses.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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#5: What Everybody Ought to Know About The 3 Types of Organizational Change

Consulting Matters

Download Episode Transcript. When it comes to consulting to change, your first task it to identify what kind of change your client is embarking on. There are actually three types of change, requiring different types of change leadership and consulting support. To ensure that your client's change doesn't become another dreaded "flavor of the month," you need to provide them the right tools that are relevant for the type of change they are considering.

Tools 212
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How To Become A Better Speaker Like Steve Jobs, Suze Orman, Dave Ramsey and Tony Robbins

Henry DeVries

Speaking is the number one strategy for attracting high-paying clients. But what is your speaker style? Are you a presenter like Steve Jobs, Suze Orman, Dave Ramsey or Tony Robbins?

How To 63
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Employee Retention Series: How Can Ongoing Training For Your Employees Actually Benefit Your Business?

Clarity Consultants

In business, there is a consistent battle between working toward long term goals and achieving short term benefits. Learning and development programs are often front and center in the battle between these two priorities. But they are not necessarily conflicting priorities. The post Employee Retention Series: How Can Ongoing Training For Your Employees Actually Benefit Your Business?

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How Do You Paint Success?

Chad Barr

Photo by: Chad Barr. One of the most powerful questions I often ask myself and my clients is “how do you paint success?” in other words, if you were to fast forward into the future, what does success look like? This question is crucial in helping us identify and formulate our strategy and create and shape our future. So why is it that most don’t invest the time and energy to frequently paint their future success?

Journal 52
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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#14: 7 Steps to Establishing Credibility With Your Next High-Paying Client

Consulting Matters

Download Episode Transcript. Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential? It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how you refer to this discussion with a potential client who expresses interest in working with you, how you handle it determines: Your contract size and scope.

Meeting 211
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How Transformation-Ready Leaders Learn

Strategy+Business

Take the time and effort to look for new ways of doing things, and turn away from old habits that block that process.

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How Self-Care Became So Much Work

Harvard Business

mark ralston/Getty Images. The United States is no stranger to self-improvement, from the meditation and essential oils of the 60s to the Jane Fonda aerobics tapes of the 1980s and the fat-free-everything 1990s. “Nothing can bring you peace but yourself,” wrote Ralph Waldo Emerson in 1841, sounding a bit like a modern SoulCycle instructor.

Study 53
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Take Advantage of Project Advances

Johanna Rothman

Project advances might be rare. However, you can take advantage of seeing the conditions to create your advance. I’m at the Agile 2018 conference this week. Yesterday, I was scheduled to deliver my Agile and Lean Roadmapping talk at 10:45 am. However, the room was full 15 minutes in advance. I checked with the volunteers—yes, they had closed the room.

Agile 40
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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#10: Here's a Quick Way to Overcome Resistance to Change

Consulting Matters

Download Episode Transcript. One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal. Changes that impact workflow and organizational structure affect more than process efficiency and the bottom-line. They also redefine the work that someone does everyday, who is on their team and future career opportunities.

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What's the optimal sample needed for average processing time.

Consulthon

Hi, consulthONES, I'm currently doing shadowing in order to do measurements for a couple of activities/processes that I've mapped before this. I would like to know what's the best method to calcula.

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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

Alicia Llop/Getty Images. Why is it that when a group of managers gets together for a strategic planning session they often emerge with a document that’s devoid of “strategy”, and often not even a plan ? I have one such document in front of me as I write this. It starts with a “vision” statement, moves on to “strategic themes” (six in all) and culminates in 28 “strategic goals.” The latter is a list of actions interspersed with a sprinkling o

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Some Rules are More Important Than Others

Martinka Consulting

I don’t know exactly what happened. I don’t know if it happened to a male or female. I do know that my wife nudged me and pointed to the airplane’s pilot reaming out a passenger for touching a flight attendant (perhaps inappropriately?). I heard things including: “We will have law enforcement meet you when we land” (and they did, the Port Authority police escorted the man off the plane as the rest of us were asked to stay seated).

Meeting 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.