Sat.Nov 04, 2017 - Fri.Nov 10, 2017

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How to create your consulting brand

Jacq Hackett Consulting

Having a professional brand will go a long way to creating a good first impression with prospective and existing clients. And the good news is, it's pretty straightforward, and won't cost you the earth.

How To 156
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How Nicholas Kusmich Leaped from a $30,000 Salary to a $2 Million Income Via Facebook: Podcast #13

Consulting Success

Set yourself apart from the pack, protect your success, and pick clients you want to work with, all with the advice of Facebook ads expert Nicholas Kusmich. Description: Nicholas started out as a pastor who was committed to not relying on his congregation for his salary. That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world.

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See Something, Say Something: 3 Three-Word Tips

Successful Independent Consulting

ID 52796707 © Cacaroot | Dreamstime. As consultants, it’s our job to help our clients solve problems and operate at their best. Sometimes this is easy, particularly when the needed correction is related to a process or operational improvement. For example, “You can decrease your product return rate by moving the quality checks upstream in the process.

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How to Grow Your Consulting Firm NOW (not later)

David A Fields

If you’d like to shake the rust off your consulting firm and jump-start fast moving progress, shift your gaze from the lofty peaks that will take years to ascend to a nearby hill you can crest now. Most business vision exercises are farsighted.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How to create your consulting brand

Jacq Hackett Consulting

As a business owner, you’re going to have a better chance of winning business if you have a memorable, recognisable and professional brand. For those of us who’ve moved from the public sector into consulting, thinking of ourselves as a ‘business’ might be counter-intuitive, and the concept of ‘developing a brand’ for our business, daunting.

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How Great Consultants Can Stand Up and Stand Out

Women in Consulting

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them.

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Consulting Website Design Episode 004: Pictures On The Wall [VIDEO]

Tsavo Neal

In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. The consulting website used in this demonstration is 760 Blue. [ Slides ] Transcript. Welcome to episode 4 of Consulting Website Design: Pictures On The Wall. Today, we’re looking at the website and copy of 760 Blue , a small consulting firm out of Baltimore, Maryland.

Video 60
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How to create your consulting brand

Jacq Hackett Consulting

As a business owner, you’re going to have a better chance of winning business if you have a memorable, recognisable and professional brand. For those of us who’ve moved from the public sector into consulting, thinking of ourselves as a ‘business’ might be counter-intuitive, and the concept of ‘developing a brand’ for our business, daunting.

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5 Secrets for Improved Productivity

Tom Spencer

Life comes packaged with only so many minutes, around 40 million of them. Making the most of each one will help you to become more productive and, ultimately, achieve your goals. There are many different ingredients that combine to determine your productivity including the time of day, physical environment, your level of motivation, as well as your innate ability to stay focused.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Harnessing Habits — Why Your Change Projects Are Failing

Actionable

For organizations that are seeking changed behavior, tapping into the power of habits is an effective strategy for ensuring that change sticks. The post Harnessing Habits — Why Your Change Projects Are Failing appeared first on Actionable.co.

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Are You Strengthening Your Thought Leadership?

Chad Barr

I just conducted a successful strategy session day in my office with one of my clients. One of the concepts we discussed was what we need to do to strengthen our thought leadership. Here are my thoughts and shared insights: PROMOTE THE FOLLOWING: Mindset: Work on your consistent positive mindset. Think bigger. Act as a leader. Allocate daily think and plan time.

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Changing the Game: Women of Color Use Their Power to Become Future Leaders

Women in Consulting

:: On Tuesday, November 7th, 2017, Breaking Glass Forums is bringing together incredible women of color leaders, thought provoking workshop facilitators and committed ally advocates in support of a one-day program designed to help all of us play a bigger game. Participants will engage in deep dialogue, meet future champions and get equipped with practical strategies to not just talk about change but to make change real.

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Best Business Books 2017: Economics

Strategy+Business

Ryan Avent writes that this year's best business books on economics all look back, with various degrees of pessimism on the construction of the post-World War II order, and on its demise. Marc Levinson's An Extraordinary Time chronicles the remarkable growth of the period between 1945 and 1973 -- and suggests the problems that have cropped up in the past 40 years represent a reversion to the mean.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Harnessing Habits — Why Your Change Projects Are Failing

Actionable

For organizations that are seeking changed behavior, tapping into the power of habits is an effective strategy for ensuring that change sticks. The post Harnessing Habits — Why Your Change Projects Are Failing appeared first on Actionable.co.

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How Coca-Cola, Netflix, and Amazon Learn from Failure

Harvard Business

chang/Getty Images. Why, all of a sudden, are so many successful business leaders urging their companies and colleagues to make more mistakes and embrace more failures? In May, right after he became CEO of Coca-Cola Co., James Quincey called upon rank-and-file managers to get beyond the fear of failure that had dogged the company since the “New Coke” fiasco of so many years ago. “If we’re not making mistakes,” he insisted, “we’re not trying hard enough.&

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Keep Your L&D Flexible Especially Because of These Drivers for Change

Clarity Consultants

Your ability to stay flexible, especially in your efforts for Learning and Development, are critical to allowing your business to have those quick-twitch reflexes to react and operate across different organizational landscapes. Businesses are a constantly evolving. That agility to meet the demands of the market head on are what make companies successful.

Agile 47
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Best Business Books 2017: Management

Strategy+Business

Duff McDonald writes that 2017's best business books on management all draw their inspiration from neuroscience. It turns out that we are gaining new insight into how to use our knowledge of how the brain works to make better decisions and work more effectively. The best of the crop, Stealing Fire, by Steven Kotler and Jamie Wheal, is a thrilling tour through the ways organizations as diverse as Red Bull and the Navy SEALs are harnessing the concept of flow.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Disastorino

Seth Godin Blog

Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't the winner get a majority, the winner wasn't even chosen by a majority of the majority. We make it worse with gerrymandering and arcane vote counting.

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Many Strategies Fail Because They’re Not Actually Strategies

Harvard Business

Lobo Press/Getty Images. Many strategy execution processes fail because the firm does not have something worth executing. The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their behavior, balanced scorecards are reformulated, and budgets are set aside to support initiatives that fit the new strategy.

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Keep Your L&D Flexible Especially Because of These Drivers for Change

Clarity Consultants

Your ability to stay flexible, especially in your efforts for Learning and Development, are critical to allowing your business to have those quick-twitch reflexes to react and operate across different organizational landscapes. Businesses are a constantly evolving. That agility to meet the demands of the market head on are what make companies successful.

Agile 40
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Best Business Books 2017: Leadership

Strategy+Business

Sally Helgesen writes that this year's best business books on leadership hammer home the importance of such human values as flexibility, humility, and courage. Sam Walker's The Captain Class describes the ways athletic success rests on team captains, whose leadership capabilities are as impressive as their athletic capabilities. One Mission, by Chris Fussell with C.W.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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This is post 7,000

Seth Godin Blog

[actually, it's more than that, but the previous incarnations of this blog are lost to the fogs of time]. Delivered free, daily, for decades. You can subscribe at no cost by email , by following this blog on Twitter or Facebook , and best of all, by RSS. There are no ads, never have been. No guest posts, of course. No one can buy a slot or a referral.

Sales 51
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How to Work with a Manipulative Person

Harvard Business

Tang Yau Hoong/Getty Images. Almost everyone who’s ever gone to work has had to deal with an office manipulator. Unfortunately, most employees hesitate to go public with their concerns. And with good reason: Even if they do, typical corporate responses range from wary or dismissive to actually retaliating against the victim , rather than the wrongdoer.

How To 53
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Political Shenanigans and Business Buy-Sell

Martinka Consulting

In the recent news is the story of how Pakistan’s Prime Minister Nawaz Sharif was removed from office based on corruption charges and not being “honest.” I’m guessing there were some political motivations behind this. What was reported by only some outlets was one of the key pieces of “evidence.” Some London real estate was owned by his children and his daughter produced a document showing she was not an owner but only a trustee of some offshore accounts.

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Best Business Books 2017: Strategy

Strategy+Business

This year's best business books on strategy focus to different degrees on the importance and practice of innovation, Ken Favaro writes. The most compelling of this year's crop is If You're in a Dogfight, Become a Cat, in which Leonard Sherman describes how market-leading companies can continue to build profitable growth over the long term. In The Net and the Butterfly, Olivia Fox Cabane and Judah Pollack investigate the neuroscience behind innovation and lay out a detailed road map for how execu

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.