eBook Examples Industry Productivity 
Consulting Matters
JANUARY 13, 2018
We don't sell a tangible product or service. company size, type, industry, title, gender, age) and their psychographics (e.g., These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.
Women in Consulting
MAY 29, 2014
Pick up any high-tech press release, just as an example. Take your website or a piece of long-form content (an ebook, white paper, etc) that your company has created. Then, take similar pieces of content from your competitors – or companies that are similar in your industry. Marketo is a great example. Do you stand out?
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Harvard Business
APRIL 6, 2017
In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” In journalism, for example, the pageview is a much-maligned metric. What might a high-quality social media platform look like?
Consulting Success
FEBRUARY 8, 2018
In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. The Challenges of Productizing Your Business.
Consulting Matters
JANUARY 7, 2019
level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Use Examples of What You Do that Relates to Their Situation ( Goal: Make your value proposition relevant to them). AND their psychographics (e.g.,
Consulting Matters
JANUARY 7, 2019
level, title, company size, industry, etc.) This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Use Examples of What You Do that Relates to Their Situation ( Goal: Make your value proposition relevant to them). AND their psychographics (e.g.,
Seth Godin Blog
AUGUST 11, 2014
They create average, commodity products and expect that people will pay extra for them. Industry norms are an important signalling device, part of the way price tells a story, and a way that substitutes across categories often come into play. Industry norms become critical when we try to understand substitutes.
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