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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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Content Marketing Secret Sauce? Your Human Voice

Women in Consulting

Content Marketing Secret Sauce: Your Voice. Way too much marketing sounds the same. Pick up any high-tech press release, just as an example. Take your website or a piece of long-form content (an ebook, white paper, etc) that your company has created. Marketo is a great example. By: Kathy Klotz-Guest.

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How to GET Feedback When You Are the Leader

Rick Conlow

Here is an example: Dave is CEO of a business of about 250 employees. Dave’s business has employee turnover 5x below industry averages, a waiting list of people who want to work with him. He is also a leader in his market every year in sales, profit, and customer service. Go here for Rick’s Superstar Leadership eBook.

How To 84
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

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Understanding substitutes

Seth Godin Blog

Marketers make two mistakes over and over. The highlights: There are two kinds of substitutes--between markets and between competitors. Industry norms are an important signalling device, part of the way price tells a story, and a way that substitutes across categories often come into play.

eBook 48
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Understanding marginal cost

Seth Godin Blog

In a competitive, undifferentiated market, the price will generally be lowered by competitors until it is just above marginal cost. If it costs a dollar to make something, and your competitor is selling for $1.10, then in an efficient market, you have every incentive to sell your item for a penny less than that. Think about that.

eBook 46