Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? For example, consider a cybersecurity crisis.

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Resources Government Groups Leadership 72

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. It’s about helping YOU build an invincible brand.

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Case Interview Case Study Case Studies Video 44

Melissa Agnes

MARCH 2, 2018

As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand.

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Melissa Agnes

FEBRUARY 28, 2019

A common fear when it comes to issue and crisis management is the uncertainty around virality. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. This formula exists and is now a free Crisis Ready TM Resource available to you, here!

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How To Video Media Resources 71

Melissa Agnes

AUGUST 8, 2019

Most often, we hear about the massive breaches that happen to the biggest of brands. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action.

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Case Study Case Studies Study Management 93

Melissa Agnes

FEBRUARY 26, 2018

I was recently asked the following question by a professional who follows my work: Does my organization need to be crisis ready even though we aren’t a huge brand? Should your small or medium sized company be crisis ready? >> Do the relationships you share with your stakeholders (e.g.: Crisis Ready.

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Melissa Agnes

FEBRUARY 1, 2018

” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. Was Crock-Pot Crisis Ready?

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Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. The way to ensure this is to have a well-rounded crisis management team.

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Government Management Examples Groups 67

Melissa Agnes

MARCH 15, 2018

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. This episode of The Crisis Intelligence Podcast discusses: The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours. Subscribe to the Crisis Intelligence Podcast!

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Melissa Agnes

APRIL 28, 2018

Watch this latest Crisis Ready video to find out: Interested in bringing this important message to your next meeting or event? Melissa Agnes delivers powerful, thought-provoking keynote presentations that help organizations build an invincible brand. Crisis Ready. Click here to learn more. **.

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Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years.

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Policies Media Culture Case Interview 64

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis.

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Melissa Agnes

MAY 4, 2018

One of my Crisis Ready Rules, taken from my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , is: One poor statement (or tweet) can undermine an entire crisis management strategy. Crisis Ready. Building an Invincible Brand in an Uncertain World.

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Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. Subscribe to Drew’s videos on YouTube.

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How To Engineering Productivity Video 57

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

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Exercises Strategy Strategy Strategy& 53

Melissa Agnes

FEBRUARY 5, 2018

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Crisis Ready. The book to help you build an INVINCIBLE brand. The book to help you build an INVINCIBLE brand. Tune in to our conversation here: Subscribe to FIR on iTunes or for Android. **.

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Melissa Agnes

SEPTEMBER 29, 2017

It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. He wrote: Why can’t organizations seem to get their crisis communications right the first time? What do I mean by “right”, you ask?

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Melissa Agnes

OCTOBER 16, 2018

Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis ready needs.

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Melissa Agnes

MARCH 21, 2018

Teaching students what it means to be crisis ready, and providing them with the fundamentals of crisis readiness that they can then bring forth with them into the workforce, is one of my greatest passions. Each time I was reading Crisis Ready , I was bookmarking pages and using my highlighter. Communication.

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Melissa Agnes

MARCH 21, 2018

Image: Captain Ready, of Houston PD, and Melissa Agnes at the Houston Livestock Show and Rodeo. For example, I’ve worked with the cities of LA, Santa Monica, Beverly Hills, West Hollywood, the Ottawa Police Service, Houston PD, NATO, and many others–helping them become crisis ready.

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Melissa Agnes

OCTOBER 9, 2018

Gaining legal’s support and buy-in for your crisis readiness can sometimes be a challenge, but when achieved, can become one of your most powerful allies. And yet, once this alliance is formed it is such a powerful asset to the organization’s crisis readiness. About this episode.

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How To Culture Government Management 8

Melissa Agnes

OCTOBER 23, 2018

Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring. Why achieving brand invincibility should be aspirational.

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Melissa Agnes

SEPTEMBER 11, 2018

Discover strategies and techniques to assess, implement, and strengthen your organization’s culture in a way that will lend to your brand’s invincibility. Building brand invincibility is not about having a crisis management plan that sits on a shelf collecting dust, but rather requires embedding a crisis ready culture.

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