Company eBook Marketing System 
Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
Rod Burkert
DECEMBER 11, 2018
Effective marketing isn’t easy … but the secret sauce behind any successful marking plan is showing up. Also, a successful marketing plan isn’t just about doing one thing … it’s about doing several things. That is why I created this turnkey practice development marketing plan ebook. You will be building a system.
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Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
Harvard Business
NOVEMBER 8, 2016
This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. Salespeople should also collaborate with their social marketing counterparts to make the most of their social efforts.
Consulting Success
FEBRUARY 8, 2018
Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.
Harvard Business
JULY 11, 2016
A 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. The company was built on the belief that people can trust each other enough to stay in each other’s homes.
Harvard Business
JANUARY 25, 2017
You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. Instead of pushing resources to meet expected demand, companies such as Uber and Zara enable customers to mobilize resources by pulling them in as need arises.
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