LSA Global
APRIL 18, 2017
To perform and thrive, you have to be able to adapt to an ever changing environment. If you resist and defy change, your company is not long for this world. Here are a few examples from decades of change management consulting projects of now-defunct organizations that, in order to avoid disaster did not.
Harvard Business
SEPTEMBER 27, 2017
“Personal experience makes me a more effective marketer.” This approach helped Connected Home’s Hive “smart thermostat” device become a market leader in just a few years. LVMH’s Fashion Group, part of the massive French luxury products group, is one team that’s embracing this approach.
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Harvard Business
MARCH 9, 2018
We think there’s something more here than executive over-exuberance or slowing markets. P&G could probably have lost little ground to competitors had it invested in digital in a more targeted fashion. Certainly it’s true that in times of radical technological change there’s a lot of figuring out to do.
Harvard Business
JANUARY 12, 2018
Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. A study by Deloitte estimated that “assets under automated management” (including hybrid offerings) in the U.S. ZB by 2020.
Harvard Business
MARCH 12, 2018
Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He hired salespeople and marketers from Google, who transformed Volvo’s use of technology and social media in those disciplines.
Harvard Business
JUNE 30, 2016
But it’s really reporting that sets a publication apart, even in seemingly trivial areas like fashion and entertainment. Unfortunately, most publishers rose up in their organizations through ad sales and tend to see their business from a marketer’s perspective. That’s how publishers lost their way.
Harvard Business
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.
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