Benchmarking Change Management Fashion Marketing 
Harvard Business
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. Financial performance. The same was true of Adobe’s Shantanu Narayen.
Harvard Business
MAY 3, 2016
According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. Gaining real insights into customers’ needs demands more of companies than those arising from typical market research.
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