Wakeman Consulting Group: Dave's Blog
MAY 28, 2023
“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.
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Wakeman Consulting Group: Dave's Blog
FEBRUARY 5, 2023
I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.
Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.
Harvard Business
APRIL 5, 2016
” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. When marketers get this balance right — choosing the right people at the right moment — Elberse’s research shows that it works. Do celebrity endorsements work?
Management Consulted
AUGUST 9, 2015
Seeing an opportunity to gain greater access to the American market, OC&C merged with the Callidon Group (based in Boston) in June 2007. The work you do throughout your internship will generally cover an analysis of the client, market data and modeling analyses. Exit Opportunities .
Harvard Business
JUNE 28, 2018
” Indeed, not just in business but also in politics, sports, and the arts, there is no shortage of real-world examples of successful partnerships that were fueled as much by the alignment of ideas as by creative tension or discord. William Wrigley Jr., Being happy with the status quo is a sure way to escape creativity.
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