Case Studies Marketing Sales Sports 
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”
Wakeman Consulting Group: Dave's Blog
FEBRUARY 5, 2023
I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.
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Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.
Harvard Business
APRIL 5, 2016
” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. When marketers get this balance right — choosing the right people at the right moment — Elberse’s research shows that it works. Do celebrity endorsements work?
Management Consulted
AUGUST 9, 2015
Seeing an opportunity to gain greater access to the American market, OC&C merged with the Callidon Group (based in Boston) in June 2007. Depending on the size of the footprint in their region, the amount of managing partners directly correlate to the sales. Practice Areas . Exit Opportunities .
Harvard Business
AUGUST 12, 2016
This remarkable underdog story from the world of soccer provides a useful case study of sorts for businesses as well as sports organizations. One temptation for underdogs is to imitate the market leader; another is to avoid mentioning them altogether. Measuring Marketing Insights. Insight Center.
Harvard Business
DECEMBER 8, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
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