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How to Confidently Articulate the Value of What You Do

Consulting Matters

A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. One thing that consultants do that most clients hate is cookie cutter solutions that feel to clients as nothing more than "management by magazine." They are interested in case studies only to a point. What drives you crazy?

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Don’t Tell. Show. Like this…

The Fearless Marketer

Marketing is very simple. At its essence, marketing is communicating the value of whatever it is you’re offering. And also another word for marketing. Showing = Teaching = Marketing. If you do this kind of showing-teaching-marketing, you will never be short of great clients to work with. It helps people.

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Top 50 blogs, magazines and websites for consultants

QEmploy

This is the best ”top 50 list” of blogs, magazines and websites for consultants that you will find on the internet. That is why I have compiled a list of 50 different blogs, magazines and websites that every consulting firm should know about, and I explain what they all have to offer their readers. Hinge Marketing.

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consulting niche celebrity

Kai Davis

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

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Becoming a “Consulting Niche Celebrity”

Kai Davis

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice. ” she said.

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

Magazine and they think they’re digital marketing experts. Later, after the initial site is done, add case studies or samples to give visitors a better idea of what you do and how you do it.) What is the market segment or industry of your ideal client? For example, start-ups, mid-market, or global companies?