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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

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Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. The book, The Speed of Trust , by Stephen M.R. Do you want to benchmark your career with the habits of extraordinarily successful people? Here are three reasons why CEOs let this happen: CEO priorities upside down.

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4 Self-Improvement Myths That May Be Holding You Back

Harvard Business

of all book sales in the United States. That might explain why the most likely purchasers of self-improvement books have bought another within the previous 18 months. The first myth-riddled book didn’t work, so they bought another, and maybe another soon after. HBR staff/Bettmann Collection/Getty Images.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

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How Morale Changes as a Startup Grows

Harvard Business

This time, the firm ranked in the top quartile of all companies and handily beat our benchmark. In the chart below, one can see this particular organization’s happiness trend is around the overall benchmark and industry average. However, the sales function’s happiness is markedly lower.

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10 Phrases that Good Managers Say Regularly

Rick Conlow

For over a decade he led his market in profit, sales and employee retention. Do you want to benchmark your career with the habits of highly successful people? Finally, check out Rick’s bestselling book, Superstar Leadership. . “How’s it going? They are willing to talk to you. Mr. Jim Low was a master at this.

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Monetarists Accuse ECB of "Dangerous Game of Chicken"; The REAL Dangerous Game

MishTalk

In addition to holding its benchmark rate at 0.25%, the ECB also left the rate it pays on bank deposits unchanged at zero. Retail sales fell 1.6pc in December, the biggest drop for two-and-a-half years. Retail sales did not decline because of passive tightening. The question is - is there deflation? The answer is no."