Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 62

Sales B2B Training Training 62

LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Industry Leadership Company 36

Harvard Business

JANUARY 11, 2023

Shifting mindsets create new risks — and new opportunities.

B2B 70

B2B Sales Strategy Strategy 70

Harvard Business

MARCH 21, 2023

Let user-generated insights lead the way.

B2B 60

B2B Sales Enterprise Data 60

Harvard Business

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 71

B2B Sales Marketing Engineering 71

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

Harvard Business

JANUARY 24, 2022

Buyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 66

B2B Sales Marketing Management 66

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. Anecdotes gain that stature because managers often lack timely, reliable information.

B2B 28

B2B Sales Data Automotive 28

Harvard Business

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 64

B2B Tools Sales Culture 64

Comatch

APRIL 3, 2023

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. In the past, sales representatives played a central role in providing information and building relationships with buyers. LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52

Media B2B Development Sales 52

Harvard Business

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. Early user programs are critical to the success of products. The problem is the way they are designed and implemented. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information.

B2B 73

B2B Productivity Company Sales 73

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 28

B2B Bain Research Study 28

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price.

B2B 37

B2B Survey Company Sales 37

Harvard Business

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center.

B2B 28

B2B B2C Sales Data 28

Harvard Business

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 49

Sales B2C Energy Efficiency 49

Tsavo Neal

JULY 3, 2020

What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. How do you “optimize” your B2B content? Write the best content: good B2B content is in-depth, easy to understand, actionable, and provides insights that improve the life of your prospective customer.

B2B 78

B2B Engineering Advertising Sales 78

Harvard Business

MAY 10, 2016

.” In the B2B world, though, the experience is very different. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. These 1,000 customers had been assigned account managers, and sales people were keen to answer their questions and return their calls.

B2B 28

B2B B2C Transportation Software 28

Harvard Business

AUGUST 3, 2017

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to individual results metrics, such as territory quota achievement. The right sales incentive plan creates a double win. This made it easy to measure individual sales results.

Sales 40

Sales Metrics B2B Culture 40

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research. This company isn’t alone.

Sales 28

Sales Marketing B2B Case Interview 28

1 to 1

MAY 1, 2024

Enterprises often require such complex systems to manage their operations effectively, and these platforms provide an all-in-one solution. Often many stake holders and decision makers are involved specially in B2B. The trust in their ability to protect sensitive information can outweigh complexity concerns.

Enterprise 26

Enterprise Software B2B ROI 26

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 28

B2B Chemicals Engineering Data 28

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 39

Sales B2B Tools Software 39

Harvard Business

JULY 12, 2017

These “have it your way” consumer experiences have changed the way the business world thinks about sales. B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. At an individual sales rep level, social selling can be powerful. Closer engagement.

B2B 28

B2B Sales Media Survey 28

Tom Spencer

APRIL 4, 2020

Professor Bernd Schmitt of Columbia Business School is credited with creating the concept of Customer Experience Management (CEM), which he defined as : the process of strategically managing a customer’s entire experience with a product or company. But isn’t that just the sales funnel by a different name? Customers are people”.

B2B 103

B2B Sales Productivity Analysis 103

Asamby Consulting

JANUARY 13, 2022

Why you need a COO or Operations Manager. Many founders and CEOs ask us this question: Do I need an operations manager? How do I best structure the role of an COO or operations manager. What qualifications should an operations manager or COO have? COO or Operations Manager - What's the difference?

Operations 52

Operations Management Methodologies System 52

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 31

Sales Software Tools Data 31

Prudent Pedal

JANUARY 21, 2020

We’ve managed to ruin the critical, powerful mapping of the buyer’s journey. Well-intentioned as it was, the result of all this “content” is confusion, indecision, exasperation, and, ironically, a slower sales cycle. CEB offers three simple, intuitive, and useable “timeframe” structure that Sales & Marketing can relate to: .

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 37

Sales Software Productivity Data 37

LSA Global

MARCH 18, 2022

Savvy sales managers and leaders invest heavily in growing current strategic accounts. 3 Sales Context Tips to Increase Revenue from Existing Customers Outperforming B2B sales organizations ensure that their sales strategy and sales culture are defined and aligned to grow existing strategic accounts.

How To 36

How To Sales B2B Culture 36

Harvard Business

DECEMBER 17, 2018

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

Sales 28

Sales Data Enterprise Analysis 28

Harmonious Workplaces

DECEMBER 27, 2023

ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. Brenda helped to place me in a digital marketing position. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Harvard Business

APRIL 26, 2016

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 28

Sales Education Training Training 28

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Aspiring consultants in this space should seek an MBA or a qualification in business management or economics.

Development 88

Development Consulting B2C B2B 88