Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 28

B2B B2C Sales Data 28

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. If you are in the B2C space, you may not have personal relationships with your customers.

B2B 52

B2B B2C Trends Agile 52

Tom Spencer

NOVEMBER 19, 2021

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Development 88

Development Consulting B2C B2B 88

Martinka Consulting

FEBRUARY 13, 2019

I’m talking to an owner who’s pretty darn proud of the fact he doesn’t do any marketing or have any sales effort because it’s all “word of mouth.” He tells me this knowing I know his friend (with the same type of business) in a noticeably smaller market that has two to three times the revenue he has. Right, we Google it. Edith Wharton.

B2C 40

B2C B2B Government Sales 40

BCG

DECEMBER 15, 2016

Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. Unless the established companies adjust their strategies accordingly, they are likely to find their vaunted advantages a burden, or at least a dwindling asset.

Industry 40

Industry B2C B2B Efficiency 40

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34

B2B Education Media B2C 34

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years. Step 4: Prioritize states.

Strategy 28

Strategy Strategy Strategy& Operations 28

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

Data 28

Data B2B How To B2C 28

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. She came back as a director of media strategy and content. After she left, Bridget worked in several other marketing firms.

Company 45

Company Case Study Case Studies B2C 45

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Nimble companies and organizations will stand to gain by this unique opportunity.

Strategy 28

Strategy Strategy Strategy& Banking 28

ConsultX

SEPTEMBER 7, 2021

“Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 28

Marketing Media Advertising eBook 28

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 31

Case Interview Company Government Policies 31

Tsavo Neal

MAY 29, 2020

You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?

B2B 15

B2B Intellectual Property B2C Video 15