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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

Marketing 110
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. These insights can help companies better train their customer support teams and ensure they’re equipped with the right information to meet customer needs.

Data 29
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. To examine this possibility, I conducted research on recent developments in Nike Inc’s apparel supply chain with Jens Hainmueller of Stanford University and Richard M. Insight Center.

Apparel 35
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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Nike invites consumers to embrace their inner athlete and “Just do it,” by talking and acting as coach and personal trainer first, and as an apparel vendor second. Ilka & Franz/Getty Images.

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

Too many companies wait for the annual strategic off-site to roll around before they address the changing dynamics of their market. When your “forward scouts” see something important, what mechanisms exist to set up collaborations with outside vendors or startups, or run a quick pilot test with a function or business unit?

Company 53
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How to Strengthen Your Reputation as an Employer

Harvard Business

Take outdoor apparel retailer Patagonia. ” The company delivers on that promise through paid environmental internships, time off for civil disobedience training, reimbursements for commuting to work in a way other than driving, and a flex-time policy that allows employees to catch a good swell when they feel so inspired.