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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. These insights can help companies better train their customer support teams and ensure they’re equipped with the right information to meet customer needs.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

Traditional mass manufacturing is based on principles of “Scientific Management” that date back to the 19th century. Managers hold virtually all decision-making authority. However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing.

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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Mike "Mish" Shedlock Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Ilka & Franz/Getty Images. They may think that “brand” and “customer experience” are different. But that kind of brand is a layer of communications. Insight Center. Sponsored by Google.

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Reshoring Myth Explodes: Ofshoring Opaces Onshoring Every Year Since 2004 Except 2011

MishTalk

reshoring train that so many predicted has yet to leave the station.” Vietnam has absorbed the lion’s share of China’s manufacturing outflow, especially in apparel. labor market in manufacturing and the Trans-Pacific Partnership (TPP), if ratified by the U.S. Study Findings The A.T. Kearney U.S. Reshoring Index and the U.S.

Apparel 28
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Reshoring Myth Explodes: Offshoring Outpaces Onshoring Every Year Since 2004 Except 2011

MishTalk

reshoring train that so many predicted has yet to leave the station.” Vietnam has absorbed the lion’s share of China’s manufacturing outflow, especially in apparel. labor market in manufacturing and the Trans-Pacific Partnership (TPP), if ratified by the U.S. Study Findings The A.T. Kearney U.S. Reshoring Index and the U.S.

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