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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. These insights can help companies better train their customer support teams and ensure they’re equipped with the right information to meet customer needs.

Data 29
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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Consumers quickly became accustomed to the opportunity to interact and dictate media culture. Data-Driven Marketing. Brands are no longer only tokens of culture and lifestyle. Ilka & Franz/Getty Images. Insight Center.

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

But there are thorny cultural, strategic, political, and budget issues that must be confronted by CEOs and other leaders if they want to ensure that their organizations can be hospitable to — rather than hostile to — new ideas. Cultural issues (45% of respondents.). It can be inserted into people’s job titles.

Company 51
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How to Strengthen Your Reputation as an Employer

Harvard Business

Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed. Take outdoor apparel retailer Patagonia. There’s strong brand affinity, as evidenced in this statement from one engaged employee: “Patagonia’s culture and my own ‘culture’ feel inseparable.

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. BTS GROUP CULTURE. BTS GROUP KEY STATS. Industries.

Groups 100