Brimstone Consulting
JANUARY 13, 2023
Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. 2023 is the year when multiple sustainability-related regulations will come fully online.
Harvard Business
MARCH 21, 2018
That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.
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Harvard Business
DECEMBER 18, 2017
In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. In sports, every second matters.
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).
Harvard Business
NOVEMBER 22, 2017
Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors. How do they ensure someone owns each customer experience or “journey” on an end-to-end basis?
Harvard Business
JUNE 17, 2016
Consider the sports apparel company Under Armour. Where are the markets with opportunities? Pursuing growth this way can put tremendous pressure on your enterprise to extend into new markets that seem hot — but where your enterprise has no capabilities to win. Second, you can proceed to near-market expansion.
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The feedback in the 360-degree reviews was supposed to be anonymous. But it was crystal clear who’d made the negative comments in the assessment of one executive.
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