Apparel Case Studies Marketing Sports 
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.
Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.
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