Strategy+Business
OCTOBER 9, 2018
Think high-profile consumer goods, and sports apparel comes quickly to mind. For the last few years, the world's fastest-growing major sports apparel enterprise has been Adidas. The CEO overseeing Adidas's flourishing is Kasper Rørsted, a man who spent the first half of his career in the tech industry.
Brimstone Consulting
JANUARY 13, 2023
PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. And, on December 31, 2023, New York State will ban the manufacture, distribution, sale, and marketing of apparel containing intentionally added PFAS. The impact of these rules and regulations is far-reaching.
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Harvard Business
JULY 13, 2017
Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes are designed and made.
Harvard Business
MARCH 21, 2018
Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. Under Armour intends to enable these platforms to grow independently, while reaping aggregated data that can inform and expand its apparel designs. Under Armour, Inc.
Harvard Business
NOVEMBER 22, 2017
For a sports apparel and equipment maker, for instance, the generic “improve collaboration across different categories” contains less useful direction than “make it easy for us to deliver coordinated head-to-toe apparel and footwear to stores in time for the season.”
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The feedback in the 360-degree reviews was supposed to be anonymous. But it was crystal clear who’d made the negative comments in the assessment of one executive.
Harvard Business
JUNE 17, 2016
Consider the sports apparel company Under Armour. If you build a robust growth engine on a strong foundation, rather than seeking individual opportunities, you can be confident knowing that sustainable expansion will follow.
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