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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC.

Data 29
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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. By measuring the impact of modified information in the stylist interface, the company is developing a systematic way to measure improvements in human judgment. This is where the work interface comes into effect.

Company 28
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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

The responses , from 270 corporate leaders in strategy, innovation, and research and development roles, were illuminating. Are they looking for ideas to streamline operations and serve customers better, or developing new business models around existing products? To be constructive, we also asked about the things that foster innovation.)

Company 53
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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business

Only 13% of directors in the energy and utilities industry consider innovation to be a major strategic challenge, but the swift growth of renewable energy companies and such developments as the use of drones for monitoring oil and gas production suggest that no industry is impervious to the forces of innovation.

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The Five Pillars of Marketing Success

The Fearless Marketer

You occasionally set up meetings with colleagues to explore opportunities. Developing a focused strategy is the most complex and challenging of the Five Pillars. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. And usually, they will result in landing some new clients.

Marketing 110
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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

They specialize in creating custom apparel for fundraising campaigns. This could include any specialized knowledge, such as photography or personal development. Detail if it's a single meeting or a three-part workshop series, and what they can expect to gain from you. Figure out what you're offering clients.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. “I did talk to that leadership development firm last year,” he said. The feedback in the 360-degree reviews was supposed to be anonymous. Doing Just Fine. “The usual.