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Business Ecosystems: Building Stronger Connections

Tom Spencer

For instance, a bank might launch a property search platform where it advertises its mortgages, such as the property search site hosted by the Commonwealth Bank of Australia. If you are an iPhone user, can you imagine moving to a mobile phone than runs on an Android operating system? Not likely.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. domestic air transport in America for cost-conscious business travellers).

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An Ex-Consultant’s Jump into the Start Up World

Management Consulted

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. Before I started the project, I really knew nothing about the online advertising space. The travel ecosphere is one that consultants are very familiar with.

Hotels 100
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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. I stumbled into advertising. I worked in advertising for about a dozen years or so at some point. What were you doing before?

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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

A shared language allows everyone to operate from a similar POV so that “service”, “success”, and “experience” mean the same thing. Research helps teams develop a strategy so that the data they gain can be used to create opportunities. . These varying definitions impact the customer experience. A shared language helps fix that.

Sports 52
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5 Behaviors of Leaders Who Embrace Change

Harvard Business

Successful change-agile leaders at all levels in the organization respond to changes in the business environment by seizing opportunities, including throwing out old models and developing new ways of doing business. Advertise successes. Seek out what’s not working: The old adage says that bad news doesn’t travel up.

Agile 47