Harvard Business
AUGUST 19, 2016
A more sophisticated understanding of engagement allows community managers to effectively influence and change it, and even to calculate an ROI for engagement. In 2016, the average community is achieving estimated engagement rates of 50% lurkers, 23% contributors, and 27% creators, according to our 2016 State of Community Management research.
Harvard Business
OCTOBER 1, 2018
In 2016, HubSpot published a research study showing that a majority of Internet users dislike most forms of pop-ups and mobile ads and see online advertisement as intrusive and negatively disruptive. In 2016, Google is reported to have generated an average of $73 per active user via ads. Ending the Google-Facebook Advertising Duopoly.
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Harvard Business
AUGUST 28, 2017
Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Without support from leadership, your AI transformation might not succeed.
Harvard Business
AUGUST 25, 2017
companies over nine consecutive quarters (Q1 2014 through Q1 2016). Perhaps you could study the prospect’s S-1 and their CEO’s letter to shareholders to develop an ROI proposition that is uniquely of interest to them. InsideSales Labs, a division of our company, InsideSales.com, recently conducted research analysis on 9.8
Asamby Consulting
MAY 4, 2022
Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further. After all, it comes down to the ROI: Do the results that I get out of a meeting exceed the cost of that meeting, i.e. labor cost AND opportunity cost?
Harvard Business
OCTOBER 9, 2018
As soon as the 2016 election was over, an auto industry group asked the new administration to give them some more wiggle room on aggressive fuel efficiency standards established by the Obama administration. Companies must lobby for escalating prices on carbon everywhere. In parallel, the way companies approach all regulation should shift.
Harvard Business
MARCH 22, 2017
Each outbound communication is measured individually for immediate ROI. These members are 2.6 times more likely to stay with Kaiser Permanente two years later. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales.
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