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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. Without support from leadership, your AI transformation might not succeed. Successful AI adopters have strong executive leadership support for the new technology.

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The End-of-Quarter Sales Rush Costs Companies Money

Harvard Business

companies over nine consecutive quarters (Q1 2014 through Q1 2016). Perhaps you could study the prospect’s S-1 and their CEO’s letter to shareholders to develop an ROI proposition that is uniquely of interest to them. Have your executive leadership send the prospect a thoughtful gift, along with a handwritten note.

Sales 28
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From meeting-heavy to essential meetings only

Asamby Consulting

Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further. After all, it comes down to the ROI: Do the results that I get out of a meeting exceed the cost of that meeting, i.e. labor cost AND opportunity cost?

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. A Seasonal Campaign Generates Outsized ROI Through Enhanced Cross-Channel Marketing. This cross-channel move resulted in a 182% ROI.

Retail 29
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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” These members are 2.6 times more likely to stay with Kaiser Permanente two years later.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. Leadership and teams find it hard to come together to scope and resource projects appropriately as well as put projects on the shelf (or kill them) when needed.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Source: State of Content: Rules for Engagement for 2016. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Source: Usability Geek.

B2B 60